Spectacular Branding And Packaging In Marketing
It is an effective marketing tool to create awareness about the product and its authenticity in the target market segments.
Branding and packaging in marketing. Branding seeks to provide a unique identity to a product and to make it different from other products in the market. A common use of packaging is marketing. Your packaging should build your brand making it easy for a consumer to spot the products that belong to your company.
Branding and packaging are essential to marketing your product and the two are closely related. Packaging is also used for convenience and information transmission. Labels have distinctive lettering and design.
Nutrition information is another important component of food product labels such as cereals. Packages and labels communicate how to use transport recycle or dispose of the package or product. While understanding the concept of marketing-mix we have already studied and understood as if what product-mix means and what are the variables of product-mix namely product-line and product range product design product package product quality product labelling product branding after-sales.
Product-mix is a part of marketing-mix. An Overview on the Product Branding Packaging and Labelling. If warning or nutrition labels are required they must be on the primary packaging.
Packing and packaging play an important role in marketing. Branding is the set of activities designed to create a brand and position it in the minds of consumers. The shape size colour appearance etc.
Apple products for example tend to have a sleek modern look that is easy to spot which extends to their packaging. Market Talk Branding packaging and labeling are part of the product planning strategy to create perceived product differences or emphasize real differences. With customer preferences and choices given priority amidst competition packaging holds high importance in influencing customers to buy the product.